This course aims to enable MBA first year students to promote a company and sell its products and services in English. By the completion of the course, students will also be able to carry out marketing and communication actions as well as to organize a meeting and debate on the corporate strategy in English.

Tourism history and introductory principles as: Tourism in perspective; cultural tourism; sociology of tourism; tourism psychology and motivation as to the different features of the total tourism product. Total tourism product such as accommodation units, leisure and recreation facilities; transportation, travel, cultural activities, supporting services as insurance, banking etc. Planning, development and economics of tourism. Cases on tourism practices and philosophies as to past, present & future.